Who we are
We are dreamers
We are foodies,
We are humans,
We are professionals,
We are students,
We are entrepreneurs,
We are disruptors,
We are innovators,
We see the things differently,
We are challenging the status quo,
We are part of the solution,
We are dreamers AND doers.
We want to live in a world, where a dynamic and vibrant humanity is living and working in harmony with nature.
A Community of Accidental Environmentalists
We’re building a vibrant and passionate community of Torontonians who love local eats and the planet.
We are a women-led impact-driven social enterprise working to make our takeout circular and zero waste together, slowly, and imperfectly but #NOW! We believe that both individual and business actions do matter and that together, we can change the world!
We are on a mission to accelerate the transition toward a circular economy while inspiring conscious consumerism, together. We do this through the research, development and implementation of human-centred solutions, the first of which is Inwit, a food app with a purpose! 🙂
- For the community, our environment, and future generations
- For diversity, inclusion and equity
- For local businesses
- With a high level of Integrity
- We are accountable & reliable
- Our values are our actions
- By being passionate about waste reduction
- By creating spaces and conversations to help change narratives
- By contributing to a circular and ethical economy
Meet The Humans Behind The Dream
Made for Torontonians by Torontonians
In 2015, a bird changed my life forever when I decided to watch the documentary “Bag It”, a film focused on plastic pollution. One image, in particular, has become imprinted in my mind since that day: a little seabird, full of plastic. Each piece was colourful and branded, and I recognized them all. In an instant, I realized my impact and the impact of my industry.
As a Marketing professional, my job was to take a “product” and influence someone to purchase it. The truth is, little to no thought was spared for the environmental or social impact of that product; that was someone else’s responsibility — It’s always someone else’s responsibility.
In 2019, I chose to leave the marketing industry. I quit my job and founded a startup, Wisebird, intended to tackle single-use plastics. I led the implementation of 3 pilot programs for reusables here in the city. The last pilot project, Wisebox, was Toronto’s first reusable container program and provided me with great insights.
Today, at inwit, I am using all the learnings, my skills and passion to make sustainability more accessible, understandable and exciting to all.
Social justice has been at the heart my journey from an early age. In 2018, while working with the Ontario Council for International Cooperation, I came to realize the intersection between social justice issues, and the environment. Everything that was of significance to me was dependent on a healthy, thriving planet, and this was the moment my focus shifted..
In Spring of 2019, I launched Beaches Reduces, a grassroots BYO program with local food establishments in my neighbourhood. A member of the Toronto Reduces Network and Green Neighbours Network, Beaches Reduces was created to encourage a reduction in single-use takeout waste.
Following a summer of community outreach, I realized there was a huge disconnect between our personal choices and the impact they have on our planet. In September of 2019, I launched Collective Impact Journey, a social venture aimed at creating fun and inclusive eco-inspired events around climate issues here in Toronto.
Today I am working to make sustainability irresistible to all Torontonians, and I couldn’t be more thrilled to be taking on this new direction!
Clement Bureau graduated with a Master in Industrial Engineering from ENSGI, France. He worked for more than 10 years in public transport as a start-up manager in India where he participated in setting up a 2000+ employees’ company and in the UK. As a Business Development Manager and Director in the Middle East and Canada, working on multi-billion projects. He currently is the VP of Planning & Performance for the Bus subsidiary of Keolis in the United States. Clement brings strong business acumen, along with acute knowledge of process mapping, business planning, performance management, project management and governance.
We want to show our gratitude to each person, business owner, advisor and friend that has put their energy and love into our project. Their assistance, support and dedicated involvement throughout many challenging months of development have made a significant difference in our work and we are forever thankful!
Inwit’s OG Team: Katherine Lui, Muj Ozceylan, Hannah Samuel, Courtney Thompson, Elissa Penfound, Gabriel Pereira, Wendy He, Vaishnavi Nararajan, Ivanna Vidakovik, Eden Lim, Melanie Valente-Leite, Yizhou Wang.
WOSEN Coaches Program: Monique Morrison, Karen Schulman.
Centre For Social Innovation: Barnabe Geis, Shea Sinnott, Stefan Hostetter, Marcus Huynh, Tara Marina Pearson, Mitalie Makhani, Nikky Manfredi, DECAS.
Ryerson’s Social Ventures Zone: Alex Gill, Sarah Brigel.
Wisebox Pilot‘s Restaurant Partners: for their support and help: Shinji (Gushi), Judy (Free Times Café), Magui (Karine’s), Ivan (Libertad Mexicana), Asa (Mugi), David (Wanda’s Pie in the Sky), Sue (Coffee and all that JAZZ), Cookie (Colombian Street Food) Gregg (FARM’R), Ayisha (Miya Bhai), Shawn Adler (Pow Wow Cafe).
Special Projects | Ryerson’s Students Marketing Team: Jessica Augurusa, Luke Armstrong, Ryan Duffy, Blaine Mohammed, Stefano Gallucci, Shannon Kishimoto, Jessica Augurusa, Giulia Caracciolo, Stefanie Loduca, Sarah Pacini, Jenna Palumbo, Nicole Pelowich-Pickup, Areya Soukthala.
The Amazing Crew: Laura Liscio, Ameel Mohammed & Shivam Teejay; Marc Shu-Lutman; Jessica Singh, Sonali Garg.
Gary Couto, Vince Schutt, Emily Wang, Salomé Bourdel, Matthew See, Aaron Roche, Jason Yeoman, Pedro Garcia, Gulliete Chassine, Alex Wackett
Where It All Started
At Inwit, we all have something in common, we’ve become environmentalists by accident. One day, we realized all that we cared about in the world is interconnected with a healthy planet- this was the moment we accepted accountability and began taking control of our personal choices.
We all started our journey by implementing small changes, like reducing our plastic consumption, which in turn inspired us to further reduce our impact. Although this felt great, we were also feeling a sense of isolation and anxiety about the climate crisis. We believe that if each of us commits to doing more, we can change the world; that individuals and corporate actions can bring about positive change in society.
So, long story short, we decided to come together and use our skills and passion to push forward a circular economy with you! We thought we knew a lot about sustainability, but we discovered that as consumers, we only saw a fraction of the big picture! We have learned so much about humanity, sustainability and our planet. Through our efforts and past initiatives, we failed, we grew, we engaged with many green minds here in the city (some just starting their journey, and some who were already advocating for a better future). We discovered that everyone wants to do more, however, sustainability is a challenging journey to embark on alone. We are so grateful to have this community of Torontonians who love food and the planet. Together, we are part of something that can positively impact future generations.
Thank you for being here,
Thank you for supporting our mission,
Thank you for daring to dream with us for a better tomorrow,